Define the request that the site should receive
Not all requests are equal for your business. A company specializing in complete renovations does not have the same needs as a professional who provides repairs. Before writing, list the services sought, the municipalities served and the information necessary to decide if you can proceed.
Also choose the requests you want to avoid. If you do not take emergency services, say so on the relevant pages. If a visit is necessary before the quote, explain the rest of the process. The site should help the prospect understand your conditions without making them fill out a long form only to discover that their project does not match.
Fictitious example: an electrician wants to receive housing renovation projects rather than nighttime repair requests. Its reception can highlight electrical renovation, the types of housing concerned and the preparation of a visit. A general promise of permanent availability would attract requests that are unsuitable for its organization.
Organize pages around actual services
Plan a welcome that presents your activity, a services section, achievements, a presentation of the company and a contact page. A small structure can start with simple architecture. Add a dedicated page when a service deserves its own explanations, not just to increase the number of addresses on the site.
For a plumber, bathroom renovation and leak detection do not respond to the same situation. The visitor does not prepare the same information and does not ask the same questions. Each page can therefore specify the scope, the usual constraints, the steps and how to contact this service.
Connect the pages together in the correct place. A bathroom project can lead to the corresponding service; this service may offer to view a construction site before requesting a quote. The Google SEO guide underlines in particular the interest of an understandable organization and descriptive links to discover the contents.
Build a business page that responds before the call
Here is a fictional framework for a bathroom renovation page. At the top, announce the service and the area actually served. Add a sentence that specifies the type of project supported, then a “Show my bathroom” button. The visitor immediately understands the offer and the next action.
The following block describes the scope: removal, plumbing, installation of equipment or coordination with other trades, only if these tasks correspond to your offer. Then explain the steps: first exchange, study of the needs, visit if necessary, proposal then organization of the work. Specify what remains to be confirmed after examining the site.
End with a relevant achievement and the questions that often delay making contact. Do I need to provide dimensions? Can we keep certain equipment? Who organizes the other speakers? The answer should match your practice. This page becomes a qualification material that you can also send to a person who calls you.
Show construction sites and verifiable evidence
A useful achievement tells the initial problem, the constraints and the work carried out. A gallery without a caption shows a visual result, but does little to explain your expertise. Combine a few clear photos with a short description: type of accommodation, intervention carried out, difficulty encountered and solution chosen. The municipality may be mentioned when this respects the confidentiality of the customer.
Only publish photos and testimonials for which you have the necessary rights and authorizations. Avoid showing a customer document, a specific address or a face without a suitable frame. If you mention a professional qualification or insurance, present accurate and current information, within the scope to which it applies.
Do not make up figures to give weight to the site. “Reorganization of water points in a small room” can be concrete proof without announcing an invented satisfaction percentage. Also see our section achievements to see how to link a project to a service presentation, without confusing a layout example and a measured commercial result.
Present the area of intervention without repetitive pages
A prospect must know quickly if you are traveling to their municipality. Describe your real area with the main localities or an understandable perimeter. Around Saint-Brieuc and Quintin, the possibilities may vary depending on the type and scale of the project: explain this organization if it actually corresponds to your operation.
Do not publish fifty identical pages replacing only the name of the city. A separate local page must provide useful information: achievements in the sector, travel constraints, particular services or specific modalities. Without your own material, a good intervention page and detailed business pages will be simpler to maintain.
Keep a consistent presentation between the site and the Google page. The services, contact details and operation announced must correspond. Our article on the site, the Google profile and the reviews completes this work of local presence; This guide focuses on the quality of the information that the craftsman then receives.
Design a short but usable form
A quote form can begin with the type of work, the municipality, a description of the need, the desired deadline and a means of contact. Adapt the fields to what really helps you focus the file. A complete address, a detailed budget and several documents are not always necessary for the first exchange.
Fictitious example of a usable request: “Renovation of a bathroom in Plérin, occupied accommodation, shower to be replaced, project planned this winter, contact by telephone in the afternoon. » This information allows you to prepare a response. They are not enough to promise a firm price without studying the constraints of the site.
If sending photos makes your job easier, make it optional when possible and include format and size limits. Explain the use of the data with a link to your privacy information. After sending, post a clear confirmation and offer an alternative means of contact in case of problems. Only announce a response time if you can meet it.
Check the mobile journey and processing of requests
Test the site with a real phone: read a service, look at the photos, find the area and send a request. The number should be easy to use. The texts must not require zooming and the form must precisely indicate the fields to be corrected without erasing everything that has just been entered.
Then do a complete test with a message identifiable as a test. Check who receives the notification, where the record is kept, and how someone resumes monitoring if they are absent. A form correctly displayed but linked to a box never consulted does not do the prospect any favors.
Follow each month the number of requests, those that correspond to your services, the visits offered and the quotes actually established. Note the reasons for rejected requests: municipality too far away, service not provided or incompatible schedule. These patterns indicate which texts to improve. To organize the rest, consult our guide on simple request tracking.
Frequently asked questions before creating an artisan site
Does a craftsman need a site if he has a Google listing?
The two supports can complement each other. The form facilitates a first contact; the site allows you to detail the services, the projects and the information to be prepared. The need depends on what your prospects need to understand before calling you.
Should prices be displayed on the site?
Only display amounts for which you can explain the scope and conditions. When the price depends on the site, indicate the elements to study to establish the quote. A misleading estimate can produce more requests while degrading their relevance.
How many pages should you plan for?
There is no universal number. Start with the essential information and the truly distinct services. A page must have a clear function for the customer. To frame the project, consult our offer of creation of site in Saint-Brieuc.
How do I know if the site provides more qualified requests?
Compare the share of requests that match your criteria before and after the changes, over comparable periods. Also keep the volumes: two good requests out of two do not tell the same thing as twenty out of thirty. Finally, look at the quotes and construction sites obtained.
Transform reading into action.
Tell us about your profession, your area and the projects you wish to receive. We will be able to frame the pages, proofs and form adapted to your quote requests.
Site creation in Saint-Brieuc: services, projects and quotes →
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