Organize pages
Draw the path home, services or categories, then detailed pages. Each page must have a specific intention and be linked by an understandable link. Creating a tag for each keyword variation often produces weak archives rather than better navigation.
Write the title for the reader
The title must announce the real content of the page. Write an opening that answers the question, then add any necessary criteria, examples, or evidence. Extensions can help spot a missing tag, but their score doesn't measure the full usefulness of the content.
Control output
Check the canonical, sitemap and indexing of archives that the theme or plugins create. Open the pages on mobile and test the links. In Search Console, look at the queries actually obtained before creating an additional article on the same topic.
Official source: https://developers.google.com/search/docs/fundamentals/seo-starter-guide.
Put it into practice
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