Place the date on the calendar
Black Friday 2026 falls on Friday November 27. This date alone does not determine the duration of your operation. First choose the products and time period you can actually serve, then block out the preparation times for stock, pages and media.
Calculate the offer
For each reference, compare current price, cost, delivery, payment costs and margin after reduction. Check availability by variant. A discount offered when the item is unavailable creates frustration and work for customer service.
Test the route
Before the campaign, open the offer on phone, add the product to the cart and check price, code, delivery and confirmation. Keep a dated copy of the posted terms. After the operation, measure orders, margin and returns rather than just the volume of visits.
Source: https://www.timeanddate.com/holidays/us/black-friday.
