Ask after experience
A useful product review arrives when the customer has received and been able to use the item. Choose a deadline adapted to the product; a request sent before delivery does not provide any reliable information. Explain that the review can be positive or negative and do not condition a reward on the rating.
Show details that help you choose
On the product page, link the notice to the variant concerned if it changes the experience: size, color, compatibility or use. An average rating alone does not answer objections. Have a moderation method that removes illegal or personal content without erasing a legitimate review.
Respond and learn
Respond factually to delivery, size or instructions issues, then correct the sheet if a question comes up frequently. Check that the widget remains readable on mobile and does not significantly slow down the page. Measure customer feedback and support questions, not just star ratings.
Source: https://help.shopify.com/en/manual/online-sales-channels/shop/product-reviews/merchant-guidelines.
