Use free tools for initial sorting
Search Console shows pages and queries from your own site; PageSpeed Insights and the browser help verify a page; a limited robot can identify broken titles and links. Note exactly the date and scope of each capture.
Know the blind spots
An automatic score does not know if an offer is clear, if the photos prove the work or if a contact is qualified. An external tool doesn't always see your Search Console data. Separate an observed error from a score-based hypothesis.
Produce a list of actions
For five key pages, note the problem, its effect on the reader, and the validation test. First fix broken forms, blocked pages and wrong information. Then have someone who matches the audience proofread the content; the quality of a response cannot be reduced to a green light.
Official source: https://developers.google.com/search/docs/monitor-debug/search-console-start.
Put it into practice
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