Set period
Choose a window of four weeks and, if possible, a comparable period. In Search Console, export queries, pages, clicks, and impressions. An increase in visibility after a publication does not alone prove that the article is the cause.
Associate each request with its destination
Spot branded words, information searches, and close-to-purchase searches. Look at which page receives the impressions for each. If two pages compete for the same intent, compare their usefulness before merging them or changing their titles.
Decide on a single action
Choose a page that has impressions but responds poorly, or a business page that is invisible even though it is essential. Add missing evidence, clarify the title, or create a relevant internal link. Then monitor clicks and sales action with the same metric definitions.
Official source: https://developers.google.com/search/docs/monitor-debug/google-analytics-search-console.
Put it into practice
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