What is the ‘language of benefits’ and why does it matter for your website?

All ends are beginnings – as they say – and it proved to be true for me too. Exactly 2 weeks ago I changed my relationship status, and as a result moved countries again. But there were hidden perks – I ended up moving into a kickass coworking space with amazing people and opportunities, one of which was to give a live webinar on content marketing in front of 21,000 people last Monday 😊 After the training (and also before 😉) a lot of people reached out to me with questions about how to embrace content marketing in their business. I tried to answer all the questions, I looked through quite a few different websites and … something caught my […]

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Best WordPress template for a service business – create your website in 2 hours

You’ve decided to create your website on WordPress, you bought your hosting and domain (and if not, read my previous post for instructions), and now you’re sitting thinking ‘what next?’. There are thousands of amazing WordPress templates and it may be tempting to spend forever choosing and then customising them.  But if the only reason you need a website is so that you can start selling, why procrastinate by faffing around with your website? This post will walk you through the process of creating a great website for your service business in less than 2 hours! Choosing your template – Mesmerize This is what you see now when you log into your website. Go to ‘Appearance’ and select > ‘Themes’ […]

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