Must-have tools for content marketers

Content creation, content promotion, and content repurposing can become much easier if you have the right content marketing tools. 

Tools that will help you plan your content marketing efforts in a more structured, evidence-based way (like keyword research or competition analysis tools), write your blog posts in a more SEO-friendly manner, and promote your content like a boss.

Without further ado – ladies and gentlemen – here are some content marketing tools every marketer, writer and entrepreneur should know about it:

Competitor analysis – find out which blog posts of your competitors were most popular among your target audience – how many people shared them on different social media, who, and where.

Why do you need to know this? 

Gauging interest in your target audience will help you come up with topics that will most likely resonate with your target client again – and you can always build upon what your competitor has done to create a killer ‘skyscraper’ post

BuzzSumo Competitor Research


SEO-friendliness + Readability of your writing

One of my favourite content marketing tools is Yoast SEO WordPress Plugin – it provides you with instant feedback on what to improve in your blog post to have a higher chance of ranking well in Google.

What do you need it for?

You can use Yoast SEO to:

  • boost keyword density
  • optimise alt text of your images
  • make sure the keywords are in the right place (headings, subheadings)
  • make sure the text is easy to read: it’s a bit like a personal writing coach 😉

Yoast SEO – WP Plugin

Keyword research and analysis 

In order to optimise your text for SEO, you need to consider what long-tail keywords your target audience is searching for in Google.

KWfinder and SEM rush allow you to check i.a.:

search volumes (= how many people search the keyword in different locations)

keyword difficulty (how hard it is to rank for a given keyword – on a scale from 0 (easy) to 100 (very hard))

competitiveness (how many people are already bidding for this keyword in Google Ads – again, on a scale from 0 to 100)

What do you need it for?

By choosing keywords that have a slightly lower search volume but also a low keyword difficulty – you can land high in Google rankings and drive a lot of traffic to your website.

KWfinder – free up to  5 keyword searches / 24 h

SEMrush – free up to  10 keyword searches / 24 h

Checking Keyword Density 

If you already published a text or your blog is not on WordPress and you can’t install Yoast SEO – you can easily check keyword density in your text by pasting the link to Internet Marketing Ninjas Keyword Density Analysis Tool.

To rank well in Google, you should aim for a keyword density between 0.4 and 0.9

What do you need it for?

You can use this tool in two ways:

  • to analyse and optimise your own texts
  • to analyse the most popular (use Buzzsumo to check which ones are popular) posts of your competition and get some keyword inspiration
Keyword Density Analysis Tool
Social media listening tools

Checking which keywords are being mentioned on social media / forums etc.

What do you need it for?

Content promotion

Monitor competition and jump on discussions related to what you are offering – that way you can promote your content in the most natural, organic way – by responding to real questions with your content that provides relevant guidance. 





What do you need it for?

Content promotion

Scheduling posting your blogs across all social media and automating the process is key for consistency in content promotion


Schedule Posts for Free to Facebook, Twitter, LinkedIn… – Postfity


Tools for checking who the Key Opinion Leaders / Influencers in your niche are

What do you need it for?

Content promotion – via influencer outreach – get if the influencers to Tweet about your content or add it to their listicles, you will get a lot more eyeballs on it than by sharing it on your own channels

BuzzSumo lub Tweetdeck



Email marketing – sending newsletters, creating popups and signup forms

What do you need it for?

Let me quote a serial entrepreneur Danielle Sabrina on this one:

With any business I work with or even my own, I’m always hyper focused on the moment a prospect or lead turns into a client, aka. the conversion. That’s where the digital marketing component comes in: what’s the point of having a dope creative activation that generates press or buzz and not have the proper funnels set up digitally that can follow up and nurture those potential clients until they become actual clients? 

Basically – if you don’t have any way of converting the readers of your blogs into leads by e.g. letting the sign up for your newsletter, what’s the point of publishing the blog post? Surely you’re not writing just for the sake of traffic, which is a vanity metric, but because you ultimately want to…sell something?

I found MailerLite the most user-friendly of the email marketing tools I have tried so far – you can easily set up subscription forms and pop-ups with it.


Want more content marketing tools like that?

I have recently published an ebook “DIY Marketing Guide” that is chock-a-block full of actionable content marketing strategies, tools, and tested step-by-step formula for growing your audience. I have invited several expert contributors to share their experience about: DIY Marketing Guide

  • Creating an irresistible brand that attracts to your dream customers
  • Attracting dream clients that pay you what you deserve
  • Designing a WordPress website that sells
  • Attracting 1000 new Instagram and Twitter followers
  • Collecting 100 new email subscribers & newsletters that sell your services
  • Creating a social media strategy that promotes your brand and gets you new customers

Grab it today – over 300 pages of actionable,  step-by-step strategies, tools and evergreen advice to marketing your new business – with case studies – for the price of a pizza! 

Posted in Create, plan, planning, Tools.

Emilia is a passionate SaaS marketer specializing in content marketing. She's currently the Head of Marketing at Userpilot, a Product Growth Platform for SaaS.

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