{"product_id":"13-white-grey-black-fr","title":"White, Grey and Black Hat SEO","description":"\u003cp\u003e\u003cstrong\u003eEnglish edition.\u003c\/strong\u003e To buy the French edition, switch the store to French using the language selector.\u003c\/p\u003e\u003cp\u003eUnderstand the mechanisms, evaluate the evidence and diagnose e-commerce cloaking.\u003c\/p\u003e\u003cp\u003eA digital guide in English, organized into 15 chapters, with exercises and resources to work on your project.\u003c\/p\u003e\u003ch2\u003eWhat you will learn\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eWhite, Grey and Black Hat: define the objective\u003c\/li\u003e\n\u003cli\u003eSearch rules and penalties: identify the system making the decision\u003c\/li\u003e\n\u003cli\u003eEvaluate a technique: evidence, promises and hidden costs\u003c\/li\u003e\n\u003cli\u003eExpired domains: inspect their history and remaining value\u003c\/li\u003e\n\u003cli\u003ePBNs: understand the network and its economics\u003c\/li\u003e\n\u003cli\u003eArtificial links: examine the transaction behind the placement\u003c\/li\u003e\n\u003cli\u003eParasite SEO: distribution, reputation and third-party dependence\u003c\/li\u003e\n\u003cli\u003eContent at scale: automate production without automating errors\u003c\/li\u003e\n\u003cli\u003eEcommerce cloaking: understand what is shown, to whom and why\u003c\/li\u003e\n\u003cli\u003eCTR and traffic: assess promises without distorting measurement\u003c\/li\u003e\n\u003cli\u003eSpam and manipulation in AI engines: mechanisms, evidence and defense\u003c\/li\u003e\n\u003cli\u003eBuild a testing environment: hypothesis, budget, controls and stop rules\u003c\/li\u003e\n\u003cli\u003eA compromised website: recognize the incident and organize recovery\u003c\/li\u003e\n\u003cli\u003eChoose a strategy based on what the business can afford to lose\u003c\/li\u003e\n\u003cli\u003eStart a blog with €50 and test three revenue sources\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eYour files\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eThe guide in PDF and EPUB, and its HTML edition.\u003c\/li\u003e\n\u003cli\u003eSix CSVs, four printable sheets and nine figures.\u003c\/li\u003e\n\u003cli\u003eNEO SEO, our agent offered in a version adapted to this guide, in the form of instructions and three skills: diagnosis, workshop and control.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to use your bonuses\u003c\/h2\u003e\u003cp\u003eImport the instructions and helpful chapter into your compatible AI assistant. Tool subscriptions are not included. The instructions do not constitute a hosted or standalone agent.\u003c\/p\u003e\u003cp\u003eDigital product, without postal shipping. Edition October 2026. Examples and exercises help you practice; no ranking or commercial results are guaranteed.\u003c\/p\u003e\u003cdiv id=\"diy-real-preview\"\u003e\n\u003ch2\u003eAn extract to give you an idea\u003c\/h2\u003e\n\u003cp\u003eExcerpt from the English edition: White, Grey and Black Hat: define the objective.\u003c\/p\u003e\n\u003cblockquote\u003e\u003cp\u003eAt the end, you will be able to describe a technique without being guided by its commercial name. You will be able to specify which system it is targeting, what change it claims to bring about, what evidence supports this promise and which asset bears the risk. These are the four questions to ask before talking about tools, budget or speed.\u003c\/p\u003e\u003c\/blockquote\u003e\n\u003c\/div\u003e\u003cdiv id=\"diy-download-help\"\u003e\n\u003ch2\u003eDownload and get started\u003c\/h2\u003e\n\u003cp\u003eDigital product, without postal shipping. Download the ZIP and unzip it to find the books, resources and assistant folder.\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eOpen \u003cstrong\u003eassistant\/AGENT.md\u003c\/strong\u003e in a text editor and copy its contents into a new conversation of your AI assistant.\u003c\/li\u003e\n\u003cli\u003eAdd the instructions for the chosen skill in \u003cstrong\u003eassistant\/skills\u003c\/strong\u003e, then a short passage from the chapter studied and your objective.\u003c\/li\u003e\n\u003cli\u003eAsk for a first action and its control. Review the result before using it.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eNo AI subscription, access to your accounts or hosted agent is included. Books can also be read without AI. Do not transmit passwords or sensitive personal data.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/en\/pages\/utiliser-les-agents\"\u003eSee getting started guide and full example\u003c\/a\u003e · \u003ca href=\"\/en\/pages\/contact\"\u003eNeed help with your download?\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"DIY Marketing Guide","offers":[{"title":"English","offer_id":58567964524875,"sku":"DIY-13-FR","price":9.99,"currency_code":"EUR","in_stock":true},{"title":"English","offer_id":58567964557643,"sku":"DIY-13-EN","price":9.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1086\/9230\/8299\/files\/guide-diy-13-white-grey-black-fr-couverture_98fde5d3-e532-4660-a74c-59f21cf2dfb5.webp?v=1791001690","url":"https:\/\/diymarketingguide.com\/en\/products\/13-white-grey-black-english","provider":"DIY Marketing Guide","version":"1.0","type":"link"}