What is the ‘language of benefits’ and why does it matter for your website?

All ends are beginnings – as they say – and it proved to be true for me too. Exactly 2 weeks ago I changed my relationship status, and as a result moved countries again. But there were hidden perks – I ended up moving into a kickass coworking space with amazing people and opportunities, one of which was to give a live webinar on content marketing in front of 21,000 people last Monday 😊 After the training (and also before 😉) a lot of people reached out to me with questions about how to embrace content marketing in their business. I tried to answer all the questions, I looked through quite a few different websites and … something caught my […]

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How to make a WordPress blog for your business (for less than $10 / year)

This post is a ‘how to make a WordPress blog for dummies’ tutorial with step-by-step photo instructions. You will be able to build a WordPress blog / website and online store, with all the SEO and email marketing tools you need for marketing your business *completely from scratch* (including hosting and domain registration!) in less than 2 hours, for less than $ 10 a year!  This tutorial is going to cover: Buying hosting and domain Customising your website template Setting up your online store Setting up your email marketing tool account Email Opt-in forms and Pop-up boxes  SEO tools Social media buttons Ready? Good luck!   So you’ve just started your business (or you have an *amazing idea* that doesn’t let you […]

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