SurferAI is a new AI content writing tool that is going live as part of SurferSEO‘s Content Editor on 23 May. Basically, it’s generating the whole article for you from scratch (you can feed it with an outline though). In this post, I’m going to test it on two keywords (with different levels of “difficulty”) to see how it does, and show you how to edit them to make them publishable: product engagement score – easy and straightforward SERPs, mostly glossary type and blogs on “what is + how to improve [KW]”; SV – 90, KD – 2 ai for product marketers – more of a ‘thought leadership’ keyword, mixed SERP with little content on the topic, and zero SV. […]

I’ve been beta testing SurferSEO’s new AI writing assistant and I’m mind-blown what it can do (it generates the whole blog post from a single keyword in a few minutes!). But it’s still not producing content that matches the quality of the top-ranking posts written by a subject matter expert. So in this post, I wanted to compare the outputs and see how we can adjust the AI-generated post to make it sound more…well, human like. I took the keyword “resource page link building” and generated a post using SurferAI. Then, I looked at the top-ranking result, which for me happened to be this ahrefs blog: https://ahrefs.com/blog/resource-page-link-building/ Here’s what I found: Step 1: Compare intros. Remove fluff. Improve Time-To-Result. Let’s […]

“What is your favourite ChatGPT prompt?’ I asked some of my favourite marketers how they use ChatGPT and what their favourite prompts are. Here’s what I got! I asked the following marketers: Gordana Sretenovic – co-founder at Workello Agata Krzysztofik – VP of Growth at GrowthMentor & Fractional VP of Growth at MeetAgata Kas Szatylowicz – Head of Organic Growth at V7 Mery Minasyan – Content Specialist at SayNine Ben Goodey – Founder at How the F*ck – www.seocasestudy.com Stefan Repin – Fractional CMO @ luckboosters.com Tomasz Niezgoda – Head of Marketing @ https://surferseo.com Vincent zu Dohna – Founder @ Inhaber and https://www.gogoodshift.com/ …what their favourite GPT pompts are and what they find it most helpful for. This is what […]

GPT4 dropped last week and after its amazing product announcement, we know it will change the world even more. But how useful is it for streamlining content ops? Now that using AI is no longer subject to blanket bans, since On 8th February, Google announced on its Search Central blog that it’s going to be “rewarding high quality content, however it’s produced“. Still, I’m not planning to use GPT-4 for writing entire posts – its outputs often lack nuance, organization, and depth. But there are some useful ways how I’m planning to use it. Wanna get the exclusive programmaticSEO Templates included in this post, access to a content ops community and much more? Join my Content Operations Patreon membership!  1. […]

Content Decay can derail your content strategy. And regular Content Updates are the only way to address it. This is what we found out at Userpiolt. By June 2021, I thought we nailed it. We’ve been able to publish around 40 blog posts per month consistently. We’ve hit our content velocity target! To my dismay though – the traffic not only didn’t follow our publishing velocity. It actually…declined. I felt equally terrified and embarrassed. What happened?! We looked at Google Analytics, Search Console, and run to our mentor. He came back with grim news: some of your old, best-performing content has decayed. This meant it actually lost its former position in SERPs, in one particular case dropping from #3 on […]

“We want to get to 50,000 monthly visitors by the end of the year!” “We want to 10 x our traffic in 6 months!” I hear such emphatic exclamations all the time. Problem is – they are rarely followed by a rational investment of resources, outputs, effort, and a content plan with a potential proportional to the ambitious goals. Setting such goals and not creating any actionable plans that would give you a chance to accomplish them is setting yourself up for failure. Worse still – if you’re the boss, you can set unrealistic expectations of your employees or team members, scare them, make them feel like failures and lead them to burn out and quitting. And that’s the last […]

How to scale content operations? I’ve heard this question over and over, asked both by agency owners and in-house content managers. Scaling content ops is notoriously difficult because there are so many moving parts, and it’s so hard to create standardized operating procedures for such a creative task as writing. I had the same problem when we decided to up our ante with content creation and publish 32 blog posts per month. Initially, I thought hiring 2-3 full-time content writers would solve the problem – as we were publishing really niche content that required specialized knowledge and hours of training – but it didn’t. The content writers were burning out double time and we were nowhere near hitting the target […]

Updating old content is all the rage in content marketing. But do you track and measure your content update ROI? I know a lot of SaaS businesses are not measuring the ROI from their content updates because it’s too tedious to dig the data up for each post. But there’s an easier way to do it. And it’s completely free. I’ve created some pivot tables with GA and GSC in Google Data Studio. Ever since my mentor John Leo Weber showed me the cool things one can do in Google Data Studio, I’ve been obsessed with it. 😅 But first, let’s see what content ROI metrics you should measure at all. Content update ROI metrics What should you measure when it […]