4 pillars of effective content marketing strategy_postfity

This is why your content marketing strategy is not working!

Do you know why your content marketing strategy is not working? I do. Most likely – you don’t have any. Your blog story – why your content marketing strategy doesn’t work You know the story. You have a business, so you decide to start a company blog to promote it. You write a new blog post every week. You don’t really have the time to do proper research. You come up with topics as you go. Promotion? Yes, you use a social media scheduler to share your blog post on your Facebook business page and on your Twitter account. You do this for a few weeks and…nothing happens. Silence. Crickets. Yiiiyks!  You feel like giving up. You announce to yourself (and […]

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How to get *everything* you want in 2019

Happy New Year! Hope you had an amazing Christmas and a great New Years Eve! Now that you have (hopefully 😉 ) recovered from the festivities, you may be thinking about your New Year Resolutions. I wanted to take this opportunity to share with you how to get *everything* you want in life in 2019 😉 The first step is – DON’T make any New Year Resolutions! I used to make New Year Resolutions and like the majority of people making them – I never actually accomplished them. As a result – it made me feel like a failure at the beginning of each year. Thinking of all the resolutions I had failed to accomplish in the last 12 months – call it getting off to a good start… This year […]

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Tweepi DIY Marketing Guide

How to grow your Twitter following *fast*

Ok, it’s a bit embarrassing but I have to tell you something… I’ve been on Twitter since 2010 (I think!) and I never really got the hang of it. I’m not a big Twitter-er…and yet, some of my content agency clients love it and find it amazing for driving traffic to their website…and getting them a high ranking on Capterra…(actually, that was the main motivation for the client). What could I do? Learn? Sweat? Outsource?! I’ve guessed it. I’m a massive fan of outsourcing. In fact, if I could, I’d outsource everything in my life short of eating…well, you know, almost everything 😉 So I got Andy, one of our phenomenal US copywriters, to work on the clients’ Twitter account. […]

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Create Epic Shit DIYmarketingguide.com

The complete Content Promotion Process p. 1 – Content Promotion Channels

So you have written your blog post…and what next? We have already discussed what Content Promotion Plan is, now we’re gonna get to the Content Promotion Channels. WHERE should you promote your content and in what order? Read on! 1st Content Promotion Channel = Your own Social Media This may seem obvious, but surprisingly many business owners forget about it.  Post your content on *both* your company and your private social media profiles. Ask your family and close friends to share. Don’t be ashamed, tell them you’re really really determined to succeed with your business and you need a little help getting the word out. They should understand. And if you’re creating really *epic shit*, there’s really nothing to be […]

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Content Promotion Plan

What is a Content Promotion Plan? What makes a good plan?

Creating even the best, most valuable content is not going to be enough unless you put the right Content Promotion Plan in place and implement it. This post discusses the question ‘What is a content Promotion Plan?‘ and what makes a Content Promotion Plan successful. What is a Content Promotion Plan? A promotion plan is a step-by-step *process*  that answers the following three questions: Where, how and when you are going to promote your content (and hence your business!) What makes a *good* Content Promotion Plan? A good plan is like a good GOAL – it has to be SMART: Specific, Measurable, Achievable (Actionable), Relevant and Time-bound. Specific You need to decide exactly what *channels* of promotion you are going […]

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The process of creating Digital content strategy

How to create a Digital Content Strategy

‘If you fail to plan, you’re planning to fail’ So you’ve been writing your blog posts.  Creating amazing freebies. Posting on your Facebook page. Posting on Instagram, Pinterest and Twitter…Giving away tons of value for free. And still…nothing happened. Maybe it’s because you didn’t have a strategy? Digital Content Strategy or an online Content Marketing Plan, should be a backbone of your content marketing. Many business owners learn the importance of a Digital Content Strategy the hard way, once they have spent (wasted) a lot of time creating content that is simply not bringing results. If you are publishing posts on your blog and social media, and not seeing the increase in sales you were hoping for – read on.  […]

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