Tweepi DIY Marketing Guide

How to grow your Twitter following *fast*

Ok, it’s a bit embarrassing but I have to tell you something… I’ve been on Twitter since 2010 (I think!) and I never really got the hang of it. I’m not a big Twitter-er…and yet, some of my content agency clients love it and find it amazing for driving traffic to their website…and getting them a high ranking on Capterra…(actually, that was the main motivation for the client). What could I do? Learn? Sweat? Outsource?! I’ve guessed it. I’m a massive fan of outsourcing. In fact, if I could, I’d outsource everything in my life short of eating…well, you know, almost everything 😉 So I got Andy, one of our phenomenal US copywriters, to work on the clients’ Twitter account. […]

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Repurposing your content for Social Media + useful tools

Succeeding at content marketing is not about working harder. It’s about working smarter. Producing more content is not the key to success. What is then? Repurposing content for different promotion channels! In my last blog post I have discussed the different Content Promotion Channels, aka where you can promote your content. We have mentioned sharing your content on social media (Facebook, Twitter, LinkedIn, Pinterest and Instagram), in groups and forums, on bookmarking and syndication websites, as well as doing guest posts. What we have not discussed so far is how to do it, and how to repurpose content for each content promotion channel.  This post is going to focus on why repurposing content is essential for your content marketing success,  how to repurpose your content for […]

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Create Epic Shit

The complete Content Promotion Process p. 1 – Content Promotion Channels

So you have written your blog post…and what next? We have already discussed what Content Promotion Plan is, now we’re gonna get to the Content Promotion Channels. WHERE should you promote your content and in what order? Read on! 1st Content Promotion Channel = Your own Social Media This may seem obvious, but surprisingly many business owners forget about it.  Post your content on *both* your company and your private social media profiles. Ask your family and close friends to share. Don’t be ashamed, tell them you’re really really determined to succeed with your business and you need a little help getting the word out. They should understand. And if you’re creating really *epic shit*, there’s really nothing to be […]

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Content Promotion Plan

What is a Content Promotion Plan? What makes a good plan?

Creating even the best, most valuable content is not going to be enough unless you put the right Content Promotion Plan in place and implement it. This post discusses the question ‘What is a content Promotion Plan?‘ and what makes a Content Promotion Plan successful. What is a Content Promotion Plan? A promotion plan is a step-by-step *process*  that answers the following three questions: Where, how and when you are going to promote your content (and hence your business!) What makes a *good* Content Promotion Plan? A good plan is like a good GOAL – it has to be SMART: Specific, Measurable, Achievable (Actionable), Relevant and Time-bound. Specific You need to decide exactly what *channels* of promotion you are going […]

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how to promote your blog posts in Facebook groups

How to promote your blog post in Facebook groups

So -you’ve written kick-ass content offering *tons* of value, and now you’re clueless how to promote your blog post in Facebook groups without sounding self-promotional and getting kicked out of the group for it? Well, there’s a way to promote (we shouldn’t actually call it ‘promote’! We should call it ‘share love’ 😉 ) your posts in Facebook groups that is not salesy at all and that will bring you tons of happy leads / new followers / new members / new subscribers or whatever you are trying to achieve! So – here’s a quick how-to guide / case-study for you: I can almost promise your post will be accepted, and that both the readers and you will be happy […]

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