Content creation, content promotion, and content repurposing can become much easier if you have the right content marketing tools. Tools that will help you plan your content marketing efforts in a more structured, evidence-based way (like keyword research or competition analysis tools), write your blog posts in a more SEO-friendly manner, and promote your content like a boss. Without further ado – ladies and gentlemen – here are some content marketing tools every marketer, writer and entrepreneur should know about it: PURPOSE TOOL LINK Competitor analysis – find out which blog posts of your competitors were most popular among your target audience – how many people shared them on different social media, who, and where. Why do you need to know this? Gauging interest in your target audience […]
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What is a Content Promotion Plan? What makes a good plan?
Creating even the best, most valuable content is not going to be enough unless you put the right Content Promotion Plan in place and implement it. This post discusses the question ‘What is a content Promotion Plan?‘ and what makes a Content Promotion Plan successful. What is a Content Promotion Plan? A promotion plan is a step-by-step *process* that answers the following three questions: Where, how and when you are going to promote your content (and hence your business!) What makes a *good* Content Promotion Plan? A good plan is like a good GOAL – it has to be SMART: Specific, Measurable, Achievable (Actionable), Relevant and Time-bound. Specific You need to decide exactly what *channels* of promotion you are going […]
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How to create a Digital Content Strategy
‘If you fail to plan, you’re planning to fail’ So you’ve been writing your blog posts. Creating amazing freebies. Posting on your Facebook page. Posting on Instagram, Pinterest and Twitter…Giving away tons of value for free. And still…nothing happened. Maybe it’s because you didn’t have a strategy? Digital Content Strategy or an online Content Marketing Plan, should be a backbone of your content marketing. Many business owners learn the importance of a Digital Content Strategy the hard way, once they have spent (wasted) a lot of time creating content that is simply not bringing results. If you are publishing posts on your blog and social media, and not seeing the increase in sales you were hoping for – read on. […]
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