4 pillars of effective content marketing strategy_postfity

This is why your content marketing strategy is not working!

Do you know why your content marketing strategy is not working? I do. Most likely – you don’t have any. Your blog story – why your content marketing strategy doesn’t work You know the story. You have a business, so you decide to start a company blog to promote it. You write a new blog post every week. You don’t really have the time to do proper research. You come up with topics as you go. Promotion? Yes, you use a social media scheduler to share your blog post on your Facebook business page and on your Twitter account. You do this for a few weeks and…nothing happens. Silence. Crickets. Yiiiyks!  You feel like giving up. You announce to yourself (and […]

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buzzsumo

Must-have tools for content marketers

Content creation, content promotion, and content repurposing can become much easier if you have the right content marketing tools.  Tools that will help you plan your content marketing efforts in a more structured, evidence-based way (like keyword research or competition analysis tools), write your blog posts in a more SEO-friendly manner, and promote your content like a boss. Without further ado – ladies and gentlemen – here are some content marketing tools every marketer, writer and entrepreneur should know about it: PURPOSE TOOL LINK Competitor analysis – find out which blog posts of your competitors were most popular among your target audience – how many people shared them on different social media, who, and where. Why do you need to know this?  Gauging interest in your target audience […]

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What is the ‘language of benefits’ and why does it matter for your website?

All ends are beginnings – as they say – and it proved to be true for me too. Exactly 2 weeks ago I changed my relationship status, and as a result moved countries again. But there were hidden perks – I ended up moving into a kickass coworking space with amazing people and opportunities, one of which was to give a live webinar on content marketing in front of 21,000 people last Monday 😊 After the training (and also before 😉) a lot of people reached out to me with questions about how to embrace content marketing in their business. I tried to answer all the questions, I looked through quite a few different websites and … something caught my […]

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newsletter writing

All you need to know about email marketing

This is a mega-roundup post that will bring you up-to-speed with email marketing. It will be useful for you both if you’re not doing it yet, and if you’re doing it already and need to learn some tricks / change your tool. The post will cover the following topics: What is email marketing? Why do you need email marketing? Benefits (especially for bloggers and coaches!) How does email marketing work? Email marketing tools – an overview How to create an email marketing strategy How to write engaging newsletters Good newsletter examples How to write good subject lines (that get your newsletters opened) What are ‘good numbers’ for your open and click-through rate? How to get your newsletters into the primary […]

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Instagram vs Pinterest

Instagram vs Pinterest for Business+ my Instagram growing strategy

How to use Instagram vs Pinterest for business? What are the main differences between them? Which business goals are Instagram and Pinterest best for? And how to achieve them on each platform? Check out the no-bs guide below! The different purposes of different social media The different reasons why users and businesses use Instagram vs. Pinterest How to use Pinterest for your business How to use Instagram for your business Sample post – case study – repurposing content Visual Social Media vs. Networking Social Media – Instagram and Pinterest vs. Facebook, Twitter and LinkedIn Do you remember the last time you had this inspiring conversation  on Pinterest? No? Me neither. Well, that’s probably because people don’t use Visual Social Media […]

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Repurposing your content for Social Media + useful tools

Succeeding at content marketing is not about working harder. It’s about working smarter. Producing more content is not the key to success. What is then? Repurposing content for different promotion channels! In my last blog post I have discussed the different Content Promotion Channels, aka where you can promote your content. We have mentioned sharing your content on social media (Facebook, Twitter, LinkedIn, Pinterest and Instagram), in groups and forums, on bookmarking and syndication websites, as well as doing guest posts. What we have not discussed so far is how to do it, and how to repurpose content for each content promotion channel.  This post is going to focus on why repurposing content is essential for your content marketing success,  how to repurpose your content for […]

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Looking for inspiration? STOP.

First blog post ideas

You may be a rocket scientist, but coming up with your first blog post ideas will be still the hardest thing in the world. How to write that first  post when you are glaring at the blank screen, and inspiration just *doesn’t come*?  You feel like the clock is relentless, and instead of writing that killer post you’re on your 6th cup of coffee, you’ve watched three seasons of ‘Suits’ and your house has never been cleaner? I’ve often been there before! I would simply procrastinate and do everything not to start writing…and then the situation would often repeat the following day, leaving me more and more frustrated, and leaving my blog and content strategy shambles. It took me 5 […]

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wp dashboard

How to make a WordPress blog for your business (for less than $10 / year)

This post is a ‘how to make a WordPress blog for dummies’ tutorial with step-by-step photo instructions. You will be able to build a WordPress blog / website and online store, with all the SEO and email marketing tools you need for marketing your business *completely from scratch* (including hosting and domain registration!) in less than 2 hours, for less than $ 10 a year!  This tutorial is going to cover: Buying hosting and domain Customising your website template Setting up your online store Setting up your email marketing tool account Email Opt-in forms and Pop-up boxes  SEO tools Social media buttons Ready? Good luck!   So you’ve just started your business (or you have an *amazing idea* that doesn’t let you […]

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