Do you know why your content marketing strategy is not working? I do. Most likely – you don’t have any. Your blog story – why your content marketing strategy doesn’t work You know the story. You have a business, so you decide to start a company blog to promote it. You write a new blog post every week. You don’t really have the time to do proper research. You come up with topics as you go. Promotion? Yes, you use a social media scheduler to share your blog post on your Facebook business page and on your Twitter account. You do this for a few weeks and…nothing happens. Silence. Crickets. Yiiiyks! You feel like giving up. You announce to yourself (and […]
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All you need to know about email marketing
This is a mega-roundup post that will bring you up-to-speed with email marketing. It will be useful for you both if you’re not doing it yet, and if you’re doing it already and need to learn some tricks / change your tool. The post will cover the following topics: What is email marketing? Why do you need email marketing? Benefits (especially for bloggers and coaches!) How does email marketing work? Email marketing tools – an overview How to create an email marketing strategy How to write engaging newsletters Good newsletter examples How to write good subject lines (that get your newsletters opened) What are ‘good numbers’ for your open and click-through rate? How to get your newsletters into the primary […]
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