SurferAI add on pricing

The cost of scaling content – how much does scaling to 100 blog posts per month really cost?

You’ve heard and seen me and other people on LinkedIn publish posts about how much content they are producing per month. I’ve described our road and systems to 100 blogs per month in Userpilot and Trish Seidel’s story on the way to the same target – here and here respectively. But the main question remains: the cost. And how sustainable is it to produce 100 blog posts per week, really? Well, first of all – There are different roads to 100 blog posts. And each is for a different budget. In this post, I will look at 4 of them – analyse the costs, time investments, pros and cons. The 4 different roads to 100 blog posts per month I […]

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ahrefs content gap analysis

Must-have Content Marketing Tools I Use to Run our Content Ops

I like to run our content ops lean, so the Content Marketing Tools I use are absolutely necessary for operations at our scale (approx. 40 blog posts per month). I’ll mention all the tools we’re using, from research through operations to writing and building links. Tools for Content Strategy/ Keyword Research – Ahrefs Content Gap Analysis, Keyword Cupid First of all – if you want to publish 40 blogs per month, you kinda need to know what you’re going to write about. I wrote about doing keyword research and creating your first content plan before, as well as creating content hierarchy – so I will just recap it in a nutshell here and focus on the tools. If you want […]

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sessions vs signups

How to measure content marketing ROI – metrics + Google Data Studio Dashboards

Most SaaS companies I know use content marketing as part of their acquisition strategy. But few really consistently measure their content marketing ROI. Be honest with yourself and think if you know the answer to the following questions: Is your content plan is working? Is the organic traffic generated by your blog content really resulting in any conversions? Are some types of posts performing better than others? Do you have clear “winner” posts that are doing most of the “heavy lifting” in terms of driving conversions? Which of your content clusters is driving most traffic, engagement and conversions? Which of your content writers are performing best in terms of: a) how long people stay on their pages Are people really […]

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head terms content structure Userpilot

Content Hierarchy for SaaS – The Winning Formula for SEO Content Marketing in 2021

“What’s your content hierarchy? What’s your inner linking strategy? It seems like you don’t have any.” – our mentor said to me in our call and it slapped me in the face. Then, as he (he who scaled his SaaS from $ 2 million to $12 million ARR in two years!) went on to explain it, I felted stumped. It was so simple, and yet so powerful. How come we haven’t come up with it before?! Now, if you’re starting a new SaaS business, you’re probably thinking of using content marketing and SEO as your acquisition channel. OK, everyone’s “doing” content these days and every company has a blog. But now, where do you start? You should start from keyword […]

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church newsletter templates

Niche content – the best SEO Hack for Low DR Websites in Competitive Industries

Niche content is your 1-minute SEO hack if you’re a small fish in a red ocean:  Take a high-KD keyword you’d have no chance ranking for like “email marketing”, “newsletter templates” “social media marketing strategy” etc. and add “for {niche}”. …For churches  …For dentists  …For language schools  Drives traffic & converts like a dream.  I’ve run this playbook several times.  When to use the niche content SEO strategy? Towards the end of 2019, I created a content strategy for a small Swedish email marketing tool. It didn’t involve just *blogs*, but also creating actual whole drip campaign templates for some *very* specific niches, they could just plug and play if they signed up. And blogs to promote these templates. My […]

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