Niche content is your 1-minute SEO hack if you’re a small fish in a red ocean: Take a high-KD keyword you’d have no chance ranking for like “email marketing”, “newsletter templates” “social media marketing strategy” etc. and add “for {niche}”. …For churches …For dentists …For language schools Drives traffic & converts like a dream. I’ve run this playbook several times. When to use the niche content SEO strategy? Towards the end of 2019, I created a content strategy for a small Swedish email marketing tool. It didn’t involve just *blogs*, but also creating actual whole drip campaign templates for some *very* specific niches, they could just plug and play if they signed up. And blogs to promote these templates. My […]
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This is why your content marketing strategy is not working!
Do you know why your content marketing strategy is not working? I do. Most likely – you don’t have any. Your blog story – why your content marketing strategy doesn’t work You know the story. You have a business, so you decide to start a company blog to promote it. You write a new blog post every week. You don’t really have the time to do proper research. You come up with topics as you go. Promotion? Yes, you use a social media scheduler to share your blog post on your Facebook business page and on your Twitter account. You do this for a few weeks and…nothing happens. Silence. Crickets. Yiiiyks! You feel like giving up. You announce to yourself (and […]
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First blog post ideas
You may be a rocket scientist, but coming up with your first blog post ideas will be still the hardest thing in the world. How to write that first post when you are glaring at the blank screen, and inspiration just *doesn’t come*? You feel like the clock is relentless, and instead of writing that killer post you’re on your 6th cup of coffee, you’ve watched three seasons of ‘Suits’ and your house has never been cleaner? I’ve often been there before! I would simply procrastinate and do everything not to start writing…and then the situation would often repeat the following day, leaving me more and more frustrated, and leaving my blog and content strategy shambles. It took me 5 […]
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