You’ve heard and seen me and other people on LinkedIn publish posts about how much content they are producing per month. I’ve described our road and systems to 100 blogs per month in Userpilot and Trish Seidel’s story on the way to the same target – here and here respectively. But the main question remains: the cost. And how sustainable is it to produce 100 blog posts per week, really? Well, first of all – There are different roads to 100 blog posts. And each is for a different budget. In this post, I will look at 4 of them – analyse the costs, time investments, pros and cons. The 4 different roads to 100 blog posts per month I […]
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This is why your content marketing strategy is not working!
Do you know why your content marketing strategy is not working? I do. Most likely – you don’t have any. Your blog story – why your content marketing strategy doesn’t work You know the story. You have a business, so you decide to start a company blog to promote it. You write a new blog post every week. You don’t really have the time to do proper research. You come up with topics as you go. Promotion? Yes, you use a social media scheduler to share your blog post on your Facebook business page and on your Twitter account. You do this for a few weeks and…nothing happens. Silence. Crickets. Yiiiyks! You feel like giving up. You announce to yourself (and […]
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The complete Content Promotion Process p. 1 – Content Promotion Channels
So you have written your blog post…and what next? We have already discussed what Content Promotion Plan is, now we’re gonna get to the Content Promotion Channels. WHERE should you promote your content and in what order? Read on! 1st Content Promotion Channel = Your own Social Media This may seem obvious, but surprisingly many business owners forget about it. Post your content on *both* your company and your private social media profiles. Ask your family and close friends to share. Don’t be ashamed, tell them you’re really really determined to succeed with your business and you need a little help getting the word out. They should understand. And if you’re creating really *epic shit*, there’s really nothing to be […]
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First blog post ideas
You may be a rocket scientist, but coming up with your first blog post ideas will be still the hardest thing in the world. How to write that first post when you are glaring at the blank screen, and inspiration just *doesn’t come*? You feel like the clock is relentless, and instead of writing that killer post you’re on your 6th cup of coffee, you’ve watched three seasons of ‘Suits’ and your house has never been cleaner? I’ve often been there before! I would simply procrastinate and do everything not to start writing…and then the situation would often repeat the following day, leaving me more and more frustrated, and leaving my blog and content strategy shambles. It took me 5 […]
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