Repurposing your content for Social Media + useful tools

Succeeding at content marketing is not about working harder. It’s about working smarter. Producing more content is not the key to success. What is then? Repurposing content for different promotion channels! In my last blog post I have discussed the different Content Promotion Channels, aka where you can promote your content. We have mentioned sharing your content on social media (Facebook, Twitter, LinkedIn, Pinterest and Instagram), in groups and forums, on bookmarking and syndication websites, as well as doing guest posts. What we have not discussed so far is how to do it, and how to repurpose content for each content promotion channel.  This post is going to focus on why repurposing content is essential for your content marketing success,  how to repurpose your content for […]

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Create Epic Shit DIYmarketingguide.com

The complete Content Promotion Process p. 1 – Content Promotion Channels

So you have written your blog post…and what next? We have already discussed what Content Promotion Plan is, now we’re gonna get to the Content Promotion Channels. WHERE should you promote your content and in what order? Read on! 1st Content Promotion Channel = Your own Social Media This may seem obvious, but surprisingly many business owners forget about it.  Post your content on *both* your company and your private social media profiles. Ask your family and close friends to share. Don’t be ashamed, tell them you’re really really determined to succeed with your business and you need a little help getting the word out. They should understand. And if you’re creating really *epic shit*, there’s really nothing to be […]

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Content Promotion Plan

What is a Content Promotion Plan? What makes a good plan?

Creating even the best, most valuable content is not going to be enough unless you put the right Content Promotion Plan in place and implement it. This post discusses the question ‘What is a content Promotion Plan?‘ and what makes a Content Promotion Plan successful. What is a Content Promotion Plan? A promotion plan is a step-by-step *process*  that answers the following three questions: Where, how and when you are going to promote your content (and hence your business!) What makes a *good* Content Promotion Plan? A good plan is like a good GOAL – it has to be SMART: Specific, Measurable, Achievable (Actionable), Relevant and Time-bound. Specific You need to decide exactly what *channels* of promotion you are going […]

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Toolkit type of blog post example

Benefits of 7 different types of blog posts + how to write them

Making sure the content on your blog is varied is as important as having a balanced diet. Break the rut with those 7 types of blog posts that will drive tons of search traffic, make people share your blog posts on social media, give you backlinks and boost your authority! *Writing tips included!* Not all types of blog posts are equal The days of ‘blog and pray’ content are long-gone and you need to be really deliberate in what content you create depending on your aim. Depending on whether you want more subscribers to your email list, more social shares, more backlinks or search engine traffic – you may need to choose different type of post. It will be much easier to […]

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Looking for inspiration? STOP.

First blog post ideas

You may be a rocket scientist, but coming up with your first blog post ideas will be still the hardest thing in the world. How to write that first  post when you are glaring at the blank screen, and inspiration just *doesn’t come*?  You feel like the clock is relentless, and instead of writing that killer post you’re on your 6th cup of coffee, you’ve watched three seasons of ‘Suits’ and your house has never been cleaner? I’ve often been there before! I would simply procrastinate and do everything not to start writing…and then the situation would often repeat the following day, leaving me more and more frustrated, and leaving my blog and content strategy shambles. It took me 5 […]

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The process of creating Digital content strategy

How to create a Digital Content Strategy

‘If you fail to plan, you’re planning to fail’ So you’ve been writing your blog posts.  Creating amazing freebies. Posting on your Facebook page. Posting on Instagram, Pinterest and Twitter…Giving away tons of value for free. And still…nothing happened. Maybe it’s because you didn’t have a strategy? Digital Content Strategy or an online Content Marketing Plan, should be a backbone of your content marketing. Many business owners learn the importance of a Digital Content Strategy the hard way, once they have spent (wasted) a lot of time creating content that is simply not bringing results. If you are publishing posts on your blog and social media, and not seeing the increase in sales you were hoping for – read on.  […]

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how to promote your blog posts in Facebook groups

How to promote your blog post in Facebook groups

So -you’ve written kick-ass content offering *tons* of value, and now you’re clueless how to promote your blog post in Facebook groups without sounding self-promotional and getting kicked out of the group for it? Well, there’s a way to promote (we shouldn’t actually call it ‘promote’! We should call it ‘share love’ 😉 ) your posts in Facebook groups that is not salesy at all and that will bring you tons of happy leads / new followers / new members / new subscribers or whatever you are trying to achieve! So – here’s a quick how-to guide / case-study for you: I can almost promise your post will be accepted, and that both the readers and you will be happy […]

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wp dashboard

How to make a WordPress blog for your business (for less than $10 / year)

This post is a ‘how to make a WordPress blog for dummies’ tutorial with step-by-step photo instructions. You will be able to build a WordPress blog / website and online store, with all the SEO and email marketing tools you need for marketing your business *completely from scratch* (including hosting and domain registration!) in less than 2 hours, for less than $ 10 a year!  This tutorial is going to cover: Buying hosting and domain Customising your website template Setting up your online store Setting up your email marketing tool account Email Opt-in forms and Pop-up boxes  SEO tools Social media buttons Ready? Good luck!   So you’ve just started your business (or you have an *amazing idea* that doesn’t let you […]

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