“What’s your content hierarchy? What’s your inner linking strategy? It seems like you don’t have any.” – our mentor said to me in our call and it slapped me in the face. Then, as he (he who scaled his SaaS from $ 2 million to $12 million ARR in two years!) went on to explain it, I felted stumped. It was so simple, and yet so powerful. How come we haven’t come up with it before?! Now, if you’re starting a new SaaS business, you’re probably thinking of using content marketing and SEO as your acquisition channel. OK, everyone’s “doing” content these days and every company has a blog. But now, where do you start? You should start from keyword […]
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Niche content – the best SEO Hack for Low DR Websites in Competitive Industries
Niche content is your 1-minute SEO hack if you’re a small fish in a red ocean: Take a high-KD keyword you’d have no chance ranking for like “email marketing”, “newsletter templates” “social media marketing strategy” etc. and add “for {niche}”. …For churches …For dentists …For language schools Drives traffic & converts like a dream. I’ve run this playbook several times. When to use the niche content SEO strategy? Towards the end of 2019, I created a content strategy for a small Swedish email marketing tool. It didn’t involve just *blogs*, but also creating actual whole drip campaign templates for some *very* specific niches, they could just plug and play if they signed up. And blogs to promote these templates. My […]
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This is why your content marketing strategy is not working!
Do you know why your content marketing strategy is not working? I do. Most likely – you don’t have any. Your blog story – why your content marketing strategy doesn’t work You know the story. You have a business, so you decide to start a company blog to promote it. You write a new blog post every week. You don’t really have the time to do proper research. You come up with topics as you go. Promotion? Yes, you use a social media scheduler to share your blog post on your Facebook business page and on your Twitter account. You do this for a few weeks and…nothing happens. Silence. Crickets. Yiiiyks! You feel like giving up. You announce to yourself (and […]
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What is growth hacking?
I’ve recently been to a really thought-provoking growth hacking marketing seminar led by Adam Wesolowski (co-founder of ladder.io, former CMO of PizzaPortal, acquired by Delivery Hero for 120 mln euro – so someone who really knows what he was talking about). By a coincidence, I’ve just been reading Marketing Growth Hacking, and wanted to share some insights with you as well. If you have not heard the term before, (marketing) growth hacking is basically using ‘scientific methods’ (i.e. experimentation) to discover which marketing channels result in most ‘growth’ – instead of investing in traditional marketing methods that focus on building brand exposure. Simply put: instead of putting dough into ads, you experiment, experiment, experiment – with various innovative […]
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I had the most productive morning of 2019 today. Here is why.
If you think the topic of work productivity strategies has been hammered to death left, right and centre – we are on the same boat. I thought so too. Until I had a dinner with two of my former classmates yesterday – both of whom are very successful businessman (Chris runs a software house employing 50+ people, Arthur runs a coworking space with a Gross Leasable Area of over 50299 sqft (!) – and both of them are under 30…yeah, I know, it makes me feel stupid as well. Somewhere between the starter and the desert, after we’ve been talking for an hour about their multiple work projects, real estate investments, their own hobbies ranging from off-piste skiing to sailing, […]
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Must-have tools for content marketers
Content creation, content promotion, and content repurposing can become much easier if you have the right content marketing tools. Tools that will help you plan your content marketing efforts in a more structured, evidence-based way (like keyword research or competition analysis tools), write your blog posts in a more SEO-friendly manner, and promote your content like a boss. Without further ado – ladies and gentlemen – here are some content marketing tools every marketer, writer and entrepreneur should know about it: PURPOSE TOOL LINK Competitor analysis – find out which blog posts of your competitors were most popular among your target audience – how many people shared them on different social media, who, and where. Why do you need to know this? Gauging interest in your target audience […]
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What is ‘Repel Marketing’ and why does Gary Vee swear so much?
via GIPHY What is ‘Repel Marketing’? In a nutshell, it’s the art of repelling people who do NOT fit the description of your ‘ideal Client avatar’. (I must admit one thing: I did not invent the term ‘repel marketing’ myself. A friend of mine has recently recommended a podcast by Elizabeth Hartke (‘Scaling up’) to me – and – to be honest, the first two episodes didn’t really resonate with me. I was so intrigued by the title of the most recent one – ‘Repel Marketing – Attract & Convert Your Ideal Client’ so much though, I gave Liz another chance. ) And why is it so important? As a beginner entrepreneur, you may be tempted to ‘target anyone who […]
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Best WordPress template for a service business – create your website in 2 hours
You’ve decided to create your website on WordPress, you bought your hosting and domain (and if not, read my previous post for instructions), and now you’re sitting thinking ‘what next?’. There are thousands of amazing WordPress templates and it may be tempting to spend forever choosing and then customising them. But if the only reason you need a website is so that you can start selling, why procrastinate by faffing around with your website? This post will walk you through the process of creating a great website for your service business in less than 2 hours! Choosing your template – Mesmerize This is what you see now when you log into your website. Go to ‘Appearance’ and select > ‘Themes’ […]
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How to get *everything* you want in 2019
Happy New Year! Hope you had an amazing Christmas and a great New Years Eve! Now that you have (hopefully 😉 ) recovered from the festivities, you may be thinking about your New Year Resolutions. I wanted to take this opportunity to share with you how to get *everything* you want in life in 2019 😉 The first step is – DON’T make any New Year Resolutions! I used to make New Year Resolutions and like the majority of people making them – I never actually accomplished them. As a result – it made me feel like a failure at the beginning of each year. Thinking of all the resolutions I had failed to accomplish in the last 12 months – call it getting off to a good start… This year […]
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Last-minute Digital Christmas Presents for Entrepreneurs – books I wish Santa gave me instead of socks
There are some presents a busy entrepreneur may appreciate more than another pair of socks or another mug. Whether you’re an entrepreneur yourself and want to give yourself a treat (or write a letter to Santa…) or you’re looking for inspiration for an entrepreneurial friend, these last-minute Digital Christmas presents bring value and joy to any businessman and woman. And what’s more: they are very environmentally-friendly, you won’t need to leave the house to buy them, and they are sure to get to the recipient on time no matter where they live. Must-have business books every entrepreneur wishes Santa brought them instead of socks I had a rather beautiful year this year (as of end of 2018) – first, I […]
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