It’s a new month, quarter, and half of the year! I was recently asked to have a look at a friend’s content performance and asked them for their content plan and budget. “It’s embarrassing to admit but we don’t have any” – nothing embarrassing about it, plenty of companies are on the same boat. We used to be in exactly the same situation – we were assigning content to our writers on Asana, but we didn’t have the information on all the posts by type, and budget spend, in one place. We only introduced one this year, but counting the writers’ fees was still done on Asana. Only recently our head of content started building a tracker in Notion with […]
Continue readingContent Experiments 6 months later – Preliminary results from Programmatic SEO + Content Transaltions
2023 has been a year of experiments in our marketing department so far. Programmatic SEO, Content Translations, Image Passive Link Building, AI videos, LinkedIn Articles – this is what we’ve planned. The idea behind all these experiments was to pick some “low hanging fruit” – activities with a low effort score, that would allow us to milk more conversions from our existing, top-converting content. So far, we’ve implemented two of the above: 1) ProgrammaticSEO –we created and published 194 posts programmatically from 2 databases – tools database, and use case database) and 2) Content translations: we translated our 45 top-converting posts into 14 languages (German, French, Swedish, Dutch, Finnish, Spanish, Portugese, Norsk, Dannish, Italian, Polish, Serbian, Russian, Mandarin) – based […]
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The cost of scaling content – how much does scaling to 100 blog posts per month really cost?
You’ve heard and seen me and other people on LinkedIn publish posts about how much content they are producing per month. I’ve described our road and systems to 100 blogs per month in Userpilot and Trish Seidel’s story on the way to the same target – here and here respectively. But the main question remains: the cost. And how sustainable is it to produce 100 blog posts per week, really? Well, first of all – There are different roads to 100 blog posts. And each is for a different budget. In this post, I will look at 4 of them – analyse the costs, time investments, pros and cons. The 4 different roads to 100 blog posts per month I […]
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SurferAI review – I used SurferSEO’s AI writing tool to write content & here’s the outcome
SurferAI is a new AI content writing tool that is going live as part of SurferSEO‘s Content Editor on 23 May. Basically, it’s generating the whole article for you from scratch (you can feed it with an outline though). In this post, I’m going to test it on two keywords (with different levels of “difficulty”) to see how it does, and show you how to edit them to make them publishable: product engagement score – easy and straightforward SERPs, mostly glossary type and blogs on “what is + how to improve [KW]”; SV – 90, KD – 2 ai for product marketers – more of a ‘thought leadership’ keyword, mixed SERP with little content on the topic, and zero SV. […]
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Ben Goodey from How the F*ck on how he grew his podcast + the future of SEO after chatGPT
I asked Ben Goodey from How the F*ck on how he grew his podcast to be able to leave his full time job as a Head of Demand in a startup, how he uses chatGPT + the future of SEO after chatGPT – a super-insightful episode, dig in &. grab his prompts to speed up your content-scaling process! 📹 👉 Watch this episode on YouTube as well. How Ben grew his How the F*ck podcast so he could leave his job and focus on it full-time? Ben started his podcast early 2020 and his first interview with April Dunford (!) instantly went viral on Hacker News, bringing in 30,000 views, but it wasn’t until December 2022 that he decided to […]
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Quality human content vs. AI content – what’s the difference, and how to edit the AI content to improve it?
I’ve been beta testing SurferSEO’s new AI writing assistant and I’m mind-blown what it can do (it generates the whole blog post from a single keyword in a few minutes!). But it’s still not producing content that matches the quality of the top-ranking posts written by a subject matter expert. So in this post, I wanted to compare the outputs and see how we can adjust the AI-generated post to make it sound more…well, human like. I took the keyword “resource page link building” and generated a post using SurferAI. Then, I looked at the top-ranking result, which for me happened to be this ahrefs blog: https://ahrefs.com/blog/resource-page-link-building/ Here’s what I found: Step 1: Compare intros. Remove fluff. Improve Time-To-Result. Let’s […]
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What is your favourite ChatGPT prompt? I asked my favourite marketers
“What is your favourite ChatGPT prompt?’ I asked some of my favourite marketers how they use ChatGPT and what their favourite prompts are. Here’s what I got! I asked the following marketers: Gordana Sretenovic – co-founder at Workello Agata Krzysztofik – VP of Growth at GrowthMentor & Fractional VP of Growth at MeetAgata Kas Szatylowicz – Head of Organic Growth at V7 Mery Minasyan – Content Specialist at SayNine Ben Goodey – Founder at How the F*ck – www.seocasestudy.com Stefan Repin – Fractional CMO @ luckboosters.com Tomasz Niezgoda – Head of Marketing @ https://surferseo.com Vincent zu Dohna – Founder @ Inhaber and https://www.gogoodshift.com/ …what their favourite GPT pompts are and what they find it most helpful for. This is what […]
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How to use GPT-4 for SEO Content creation?
GPT4 dropped last week and after its amazing product announcement, we know it will change the world even more. But how useful is it for streamlining content ops? Now that using AI is no longer subject to blanket bans, since On 8th February, Google announced on its Search Central blog that it’s going to be “rewarding high quality content, however it’s produced“. Still, I’m not planning to use GPT-4 for writing entire posts – its outputs often lack nuance, organization, and depth. But there are some useful ways how I’m planning to use it. Wanna get the exclusive programmaticSEO Templates included in this post, access to a content ops community and much more? Join my Content Operations Patreon membership! 1. […]
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Must-have Content Marketing Tools I Use to Run our Content Ops
I like to run our content ops lean, so the Content Marketing Tools I use are absolutely necessary for operations at our scale (approx. 40 blog posts per month). I’ll mention all the tools we’re using, from research through operations to writing and building links. Tools for Content Strategy/ Keyword Research – Ahrefs Content Gap Analysis, Keyword Cupid First of all – if you want to publish 40 blogs per month, you kinda need to know what you’re going to write about. I wrote about doing keyword research and creating your first content plan before, as well as creating content hierarchy – so I will just recap it in a nutshell here and focus on the tools. If you want […]
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Brighton SEO 2021 – Key Takeaways + Best Talks
Brighton SEO 2021 (the live September edition) was my first time at the iconic conference and at the same time my first in-person event after the pandemic. To be perfectly honest – after the first day, I was a little disappointed. I expected the talks to be more advanced and inspiring, and I expected to meet more people from the B2B SaaS SEO/Content Marketing/ link-building space. I also expected more well-known speakers – SEOs and CMOs from successful startups. Instead, the majority of both speakers and participants seemed to hail from the agency side. A number of talks seemed biased and auto-promotional. But still – I managed to: glean some good insights from a few talks – on link building […]
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