Content Budget Tracker – by writer & post type

It’s a new month, quarter, and half of the year! I was recently asked to have a look at a friend’s content performance and asked them for their content plan and budget. “It’s embarrassing to admit but we don’t have any” – nothing embarrassing about it, plenty of companies are on the same boat. We used to be in exactly the same situation – we were assigning content to our writers on Asana, but we didn’t have the information on all the posts by type, and budget spend, in one place. We only introduced one this year, but counting the writers’ fees was still done on Asana. Only recently our head of content started building a tracker in Notion with […]

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Content Experiments 6 months later – Preliminary results from Programmatic SEO + Content Transaltions

2023 has been a year of experiments in our marketing department so far. Programmatic SEO, Content Translations, Image Passive Link Building, AI videos, LinkedIn Articles – this is what we’ve planned. The idea behind all these experiments was to pick some “low hanging fruit” – activities with a low effort score, that would allow us to milk more conversions from our existing, top-converting content. So far, we’ve implemented two of the above: 1) ProgrammaticSEO –we created and published 194 posts programmatically from 2 databases – tools database, and use case database) and 2) Content translations: we translated our 45 top-converting posts into 14 languages (German, French, Swedish, Dutch, Finnish, Spanish, Portugese, Norsk, Dannish, Italian, Polish, Serbian, Russian, Mandarin) – based […]

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