Content Decay can derail your content strategy. And regular Content Updates are the only way to address it. This is what we found out at Userpiolt. By June 2021, I thought we nailed it. We’ve been able to publish around 40 blog posts per month consistently. We’ve hit our content velocity target! To my dismay though – the traffic not only didn’t follow our publishing velocity. It actually…declined. I felt equally terrified and embarrassed. What happened?! We looked at Google Analytics, Search Console, and run to our mentor. He came back with grim news: some of your old, best-performing content has decayed. This meant it actually lost its former position in SERPs, in one particular case dropping from #3 on […]