Exact match domains (EMDs – e.g. www.bestplumberisleofdogs.com, www.dogsittingshoreditch.co.uk) used to be a popular SEO hack that was abused by SEOs to the point it was contained by Google update from 2012. But “exact matches” still have a place in the SEO/content game – but not as exact match domains or achors. Meet Exact Match Subfolders – a method of organizing your content hierarchy in a way that helps Google understand your content-topic relevance and helps you rank faster, without exact match domains. What are Exact Match Subfolders? Exact match subfolders are subfolders on your domain that match the keyword you want to rank for. They are a perfect “home” for your topical pillar pages – which can live on their […]
Continue readingMonthly Archives: June 2021
What is the ‘language of benefits’ and why does it matter for your website?
All ends are beginnings – as they say – and it proved to be true for me too. Exactly 2 weeks ago I changed my relationship status, and as a result moved countries again. But there were hidden perks – I ended up moving into a kickass coworking space with amazing people and opportunities, one of which was to give a live webinar on content marketing in front of 21,000 people last Monday 😊 After the training (and also before 😉) a lot of people reached out to me with questions about how to embrace content marketing in their business. I tried to answer all the questions, I looked through quite a few different websites and … something caught my […]
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Content Hierarchy for SaaS – The Winning Formula for SEO Content Marketing in 2021
“What’s your content hierarchy? What’s your inner linking strategy? It seems like you don’t have any.” – our mentor said to me in our call and it slapped me in the face. Then, as he (he who scaled his SaaS from $ 2 million to $12 million ARR in two years!) went on to explain it, I felted stumped. It was so simple, and yet so powerful. How come we haven’t come up with it before?! Now, if you’re starting a new SaaS business, you’re probably thinking of using content marketing and SEO as your acquisition channel. OK, everyone’s “doing” content these days and every company has a blog. But now, where do you start? You should start from keyword […]
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Niche content – the best SEO Hack for Low DR Websites in Competitive Industries
Niche content is your 1-minute SEO hack if you’re a small fish in a red ocean: Take a high-KD keyword you’d have no chance ranking for like “email marketing”, “newsletter templates” “social media marketing strategy” etc. and add “for {niche}”. …For churches …For dentists …For language schools Drives traffic & converts like a dream. I’ve run this playbook several times. When to use the niche content SEO strategy? Towards the end of 2019, I created a content strategy for a small Swedish email marketing tool. It didn’t involve just *blogs*, but also creating actual whole drip campaign templates for some *very* specific niches, they could just plug and play if they signed up. And blogs to promote these templates. My […]
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