DIY Marketing Guide Melisaa Harman monetisation logic

How to write engaging newsletters in 5 simple steps

Would you like to know how to write engaging newsletters? So engaging that your readers can’t wait to get them?  That your open rates are sky-high, everybody is clicking on your links, and you have more and more subscribers and paying customers? Of course you would! Especially given that email marketing has a higher ROI – on average 122% – than every other digital marketing channel, according to a study conducted by eMarketer. Let’s break it down into steps to make it short, actionable and clear: 1. Know what your audience wants to read and what is their problem This should be clear to you after you have created your email marketing strategy  and done exercise 1 (p.5) from the […]

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newsletter writing

All you need to know about email marketing

This is a mega-roundup post that will bring you up-to-speed with email marketing. It will be useful for you both if you’re not doing it yet, and if you’re doing it already and need to learn some tricks / change your tool. The post will cover the following topics: What is email marketing? Why do you need email marketing? Benefits (especially for bloggers and coaches!) How does email marketing work? Email marketing tools – an overview How to create an email marketing strategy How to write engaging newsletters Good newsletter examples How to write good subject lines (that get your newsletters opened) What are ‘good numbers’ for your open and click-through rate? How to get your newsletters into the primary […]

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Tweepi DIY Marketing Guide

How to grow your Twitter following *fast*

Ok, it’s a bit embarrassing but I have to tell you something… I’ve been on Twitter since 2010 (I think!) and I never really got the hang of it. I’m not a big Twitter-er…and yet, some of my content agency clients love it and find it amazing for driving traffic to their website…and getting them a high ranking on Capterra…(actually, that was the main motivation for the client). What could I do? Learn? Sweat? Outsource?! I’ve guessed it. I’m a massive fan of outsourcing. In fact, if I could, I’d outsource everything in my life short of eating…well, you know, almost everything 😉 So I got Andy, one of our phenomenal US copywriters, to work on the clients’ Twitter account. […]

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Instagram vs Pinterest

Instagram vs Pinterest for Business+ my Instagram growing strategy

How to use Instagram vs Pinterest for business? What are the main differences between them? Which business goals are Instagram and Pinterest best for? And how to achieve them on each platform? Check out the no-bs guide below! The different purposes of different social media The different reasons why users and businesses use Instagram vs. Pinterest How to use Pinterest for your business How to use Instagram for your business Sample post – case study – repurposing content Visual Social Media vs. Networking Social Media – Instagram and Pinterest vs. Facebook, Twitter and LinkedIn Do you remember the last time you had this inspiring conversation  on Pinterest? No? Me neither. Well, that’s probably because people don’t use Visual Social Media […]

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Repurposing your content for Social Media + useful tools

Succeeding at content marketing is not about working harder. It’s about working smarter. Producing more content is not the key to success. What is then? Repurposing content for different promotion channels! In my last blog post I have discussed the different Content Promotion Channels, aka where you can promote your content. We have mentioned sharing your content on social media (Facebook, Twitter, LinkedIn, Pinterest and Instagram), in groups and forums, on bookmarking and syndication websites, as well as doing guest posts. What we have not discussed so far is how to do it, and how to repurpose content for each content promotion channel.  This post is going to focus on why repurposing content is essential for your content marketing success,  how to repurpose your content for […]

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Create Epic Shit

The complete Content Promotion Process p. 1 – Content Promotion Channels

So you have written your blog post…and what next? We have already discussed what Content Promotion Plan is, now we’re gonna get to the Content Promotion Channels. WHERE should you promote your content and in what order? Read on! 1st Content Promotion Channel = Your own Social Media This may seem obvious, but surprisingly many business owners forget about it.  Post your content on *both* your company and your private social media profiles. Ask your family and close friends to share. Don’t be ashamed, tell them you’re really really determined to succeed with your business and you need a little help getting the word out. They should understand. And if you’re creating really *epic shit*, there’s really nothing to be […]

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Content Promotion Plan

What is a Content Promotion Plan? What makes a good plan?

Creating even the best, most valuable content is not going to be enough unless you put the right Content Promotion Plan in place and implement it. This post discusses the question ‘What is a content Promotion Plan?‘ and what makes a Content Promotion Plan successful. What is a Content Promotion Plan? A promotion plan is a step-by-step *process*  that answers the following three questions: Where, how and when you are going to promote your content (and hence your business!) What makes a *good* Content Promotion Plan? A good plan is like a good GOAL – it has to be SMART: Specific, Measurable, Achievable (Actionable), Relevant and Time-bound. Specific You need to decide exactly what *channels* of promotion you are going […]

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Toolkit type of blog post example

Benefits of 7 different types of blog posts + how to write them

Making sure the content on your blog is varied is as important as having a balanced diet. Break the rut with those 7 types of blog posts that will drive tons of search traffic, make people share your blog posts on social media, give you backlinks and boost your authority! *Writing tips included!* Not all types of blog posts are equal The days of ‘blog and pray’ content are long-gone and you need to be really deliberate in what content you create depending on your aim. Depending on whether you want more subscribers to your email list, more social shares, more backlinks or search engine traffic – you may need to choose different type of post. It will be much easier to […]

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